Samsung is joining its Pay and Pass services under one roof, calling the platform Samsung Wallet. The merger began in June, with South Korea being the obvious first market, and then six more markets followed.
Today Samsung announced new 13 markets will get Samsung Wallet by the end of the year. They are Bahrain, Denmark, Finland, Kazakhstan, Kuwait, Norway, Oman, Qatar, South Africa, Sweden, Switzerland, Vietnam, and UAE.
Jeanie Han, EVP and Head of Digital Life Team at the mobile division of Samsung, said the company is “focused on bringing the platform to as many markets as possible, as soon as possible”, so even more Samsung Galaxy users can “reap the benefits” of the digital wallet.
Samsung Wallet is the company’s answer to similar services from competitors such as Apple, Google, and even Huawei – a quick and easy way to store all bank cards, loyalty cards, travel passes, and all sorts of different IDs.
Samsung’s own service is protected by Samsung Knox, meaning particularly sensitive documents are saved in an isolated environment, which is an extra layer of protection against potential attacks.